I started out as a designer for art publications and galleries in Italy before relocating to the UK to work at Iris. I then joined the MullenLowe group as Head of Design at MullenLowe Open first and Head of Activation design at MullenLowe London later, before joining the creative department as a senior Art Director.

I have vast experience in retail, activation, packaging and customer experience. I have worked with global FMCG, fashion, technology and public sector clients. I delivered global toolkits and advised brands on their assets, ensuring they show up with consistency and clarity, auditing their presence at every touchpoint and helping them improve their brand standout. I have conceptualised and art directed creative campaigns for TV, OOH and social media.
I’ve run design departments and have been on the agency leadership team.
I’ve judged several awards, including D&AD, Effies and the DMA.

I thrive in a collaborative environment, working closely with strategists and clients understanding people’s behaviour and customer needs.